The World’s Casino Industry — From Land Casinos to Online Casinos

The online casino industry has grown rapidly over the course of the last ten years. While at the end of the 20th century there were only several few more online casinos available to bettors, during the last ten years their numbers have grown exponentially and today bettors have a choice of over a thousand online casinos.

Land-based casinos, especially in the us, have always 먹튀검증 promoted themselves as fun-filled places where men, and later on also women, can gamble and make merry and if they gamble enough their standart hotel rooms will be comped by the casino to encourage high rollers to come and choice at their establishment.

In Las vegas, Nevada the casinos have realized, shortly afterwards their establishment that if they want to attract the men to gamble they need to provide entertainment to women. Free drinks were told her i would the ladies waiting for their husbands or lovers who were at the tables playing.

When slot machines were introduced the game mainly came bored women who had nothing far better do in the casino. The casino owners have quickly identified an additional source of income and started heavily promoting the game to women.

During the late 20th century Las vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large promotions which turned Las vegas to the convention capital of the US.

Tourism flourished, but profits from casino have slowly started weak and places like Macau have started competing with Las vegas as the city whose profits most from casino.

The introduction of online casinos in the late 90’s have served as another blow to places such as Las vegas, Atlantic City and Monte Carlo. Suddenly people were given the option of casino from the comfort of their own homes with a click of a button.

Employing those years no person had a personal computer and those who did had to surf the internet using dial-up connections that were slow and patchy. This turned out to be a problem and in retrospect we can see that these two factors caused a delay in the burst of online casinos.

Over the course of a few short years more and more people have gained access to personal computers, as mass production of personal computer have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.

At this point it became much easier for the average joe to own a computer and go online at a reasonable speed. Once he did this possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their internet browsers without the need to download any heavy software on to their computers.

The rapid growth in the gaming industry of software providers and casino brands has created a welcomed competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.

Online casinos were not able to offer their consumers free drinks and standart hotel rooms therefore they had to think of other means of promotion in order to attract bettors. This signaled the birth of online casino bonuses and merchandize promotions.

Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’ rewards programs that gave top players with expensive branded merchandize.

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